30 Apr 2015

5 Key Facts about your E-Commerce Customers

1. While product pricing has always been a major influencer when making a potential purchase, shipping has become an increasingly important factor: 59% of consumers say they consider shipping costs when making online purchase decisions, and 53% say low-cost shipping would sway them toward a different retailer. Source: "http://www.internetretailer.com/2013/10/09/free-shipping-more-fast-shipping-draws-consumers-back"

2. If you had any doubt about how savvy online shoppers are, take note of these statistics: Prior to purchasing, 65% of consumers compare goods and 94% compare prices.19
19 ChannelAdvisor Catalyst Europe 2014

3. According to Forrester Research, 71% of consumers expect to view in-store inventory online, and 50% expect a click-and-collect service. While only a third of retailers have made these offerings available at even a basic level, the demand won’t dwindle. The level of ease a customer experiences from search to delivery will act as a big brand differentiator.
2 http://www.accenture.com/us-en/landing-pages/Documents/Seamless/Accenture-hybris-Forrester-new_2014.pdf
3 http://www.accenture.com/us-en/landing-pages/Documents/Seamless/Accenture-hybris-Forrester-new_2014.pdf

4. Marketplaces now account for a huge chunk of global e-commerce activity: 30% in the US and
UK,5 and a staggering 90% of online spending in China.6
5 Public reports from eBay, Amazon, Google, Shopping.com and ChannelAdvisor estimates based on our transactional data.
6 http://www.mckinsey.com/insights/asia-pacific/china_e-tailing

5. 95% of millennials say they want brands to actively court them, especially with coupons sent via email or mailed to their home.14