15 Apr 2013

How to get visitors to your website

In short there are no short cuts or easy ways to achieve High Rankings in Google. What it boils down to is fundamentally, is your site relevant for the search term entered by the searcher in Google. Don't just rely on SEO, Market your website in the convential ways too. Make people aware that you have a new website!

  • Submit your site and get listed on Search Engines 

Easitill will do this for you as part of setting your website live but in case you wanted to know how to do it yourself submit your site to Google, Yahoo and open directories to increase its visibility on major search engines. Google and Bing have tools to allow you to request submission for indexing. Don't forget the DMOZ Open Directory. It's the largest and most important Internet directory currently available. Several search engines including Google obtain indexing information

  • Good Content - Create content pages as well as product pages

Try and drive traffic by creating content pages within your ecommerce site aside from your products which are optimised for specific keyword phrases to make people you want to attract who are searching for these phrases land on your site. Write articles for example "Our Favourite Warm Winter Coats this Season" and write all about "winter coats", and "warm winter coats", do some reviews of products you stock and talk about each one and include links to the product pages. SEO is about serving up information which relates to keywords people are actually searching for (not just what you think) and obviously giving searchers what they want when they get there. 
  • Good Product Descriptions

As much as we hear that content is king for SEO, many ecommerce websites do not use adequate descriptions of their product, such as what it is, how it works and key points consumers need to know. If you create good content for the consumer, it will also benefit search engine optimisation.
Importantly, do not write product descriptions only for search engines. Write them for the sole purpose of helping consumers. Use keywords where necessary but don't overdo it so that the blurb about the product is overpopulated with keywords and doesn't make sense to a consumer.

Remember, in Easitill's Product Manager on the Product Records, this would be the "Internet Text" Tabs where you enter your Product blurb and make it descriptive.

I personally wouldn't buy from a site if had no clear definition of what the product is about, good for etc would you? Unless i have already done my research on the product, and in which case if I've done my research I'll more than likely buy from the site that gives me all the information i need without me having to continue my search.
  • Keyword density

Use multiple key words in a coherent, creative and compelling way on your pages. Be sure your keyword “density” is never more than 5 percent for pages with a lot of text, or 10 percent for pages with little copy, or your rankings could nosedive. SEO Chat.com has a free keyword density tool.
  • Linkworthy Pages

Content and link building are important for SEO. It’s important, therefore, that your product pages have links pointing to them. We call these “deep links.” They not only help that specific page, but the overall SEO of your website.

There are many websites or bloggers that link to other sites. For example, if your website sells NBA jerseys, approach bloggers that write about basketball. They may link to your product since they are writing about it.

To make your product page link worthy, use effective images and content. This includes terrific photos, videos, illustrations, and descriptions.
  • Utilise User Generated Review

Another way of helping your product page rank in search engines is to use content that is created by the users, such as product reviews. The best example of effective reviews is at Amazon.com, which uses them not only to help consumers, but also for SEO purposes.

The third party eKomi.com is one Review system the easitill website works with. The results appear in google and help ranking as well as proving that your reviews are impartial.
  • Update your site regularly

Don't forget, keeping your site fresh will keep your visitors and customers returning. Not only will new information keep your regular visitors from getting bored, it also will help you get better site ranking. Search engines rank sites with recently updated information higher.

  • Display Social Media Buttons

Social media activity affects search engine algorithms.

Make sure you have share buttons on every product page to allow users to share and distribute the product. Pinterest, for example, allows users to post a picture while linking back to the source of that image. Make sure every product page has social media sharing buttons. -

Again Easitill does this using the share this widget enabled on the website on everypage.

  • General Marketing

Online Advertising
For small businesses, online advertising is one of the most cost-effective ways to market your business. Here are two great ways to tell millions of prospective customers about your site:

Promote with Google AdWords® - Google AdWords® is an easy and effective way to acquire new customers online or offline. You create text ads that appear alongside Google search results and on Google network sites - based on keywords you've chosen. Start driving the right kind of traffic to your site today! Learn More.

Discover Facebook Ads - Facebook Ads allow you to target your marketing message to hundreds of millions of Facebook users. You can even zoom in on key audience based on people's location, age, interests, and more. Learn More.

Send postcards to everyone in your business database and announce your new site. Include your company logo, URL and maybe a screenshot of your home page.

Offer a discount on your products or services just for visiting your new Web home, and a bigger one if visitors bring you new business through a “Tell a Friend” promotional page on your site.

Re-record your company’s voicemail greeting to include your Web address.

Include your Web address in all printed marketing materials – business cards, letterhead, advertising, invoices, receipts, bags – everyplace it fits.

External links to your site can drive more traffic. Ask professional organisations, your local Chamber of Commerce, local business publications and relevant industry journals if they’ll include a link to your site - be sure to explain to them why your site's content would be relevant and valuable to their audience. The more sites that are linked to yours, the higher your search engine rankings.

Newsletter campaigns
Try signing up to MailChimp to create e-newsletter campaigns to send out to your databases including promotions, discounts or simply news. (Promotions and discounts obviously work best to drive traffic). You can send 12,000 emails a month to a list of up to 2,000 subscribers with MailChimp’s Forever Free plan, though a few features are only available to paying users.

Start a Blog like this one
Offer your customers the wealth of your knowledge and experience in your area.
You may wish to write this yourself or pay a copywriter. Hire a professional with Web experience. There are thousands of freelance writers online offering to do the job at wide range of prices.

Create social media pages such as on Facebook, Twitter, Flickr, Pininterest, YouTube
The ability of these technologies to facilitate communication between your small business and employees, your customers and potential customers, is tremendous.

Photo and video sharing
Several online communities exist for the purpose of uploading and sharing photos and videos over the Web, and many small businesses have learned to take advantage of these services to market their products and build brand awareness.

Show how to use your product and increase conversion from browsers to buyers by giving your customers a better 360 degree view of the product in order that they can see exactly what they are buying.

Google Shopping submission - find our more about google shopping
In short a powerful way of driving people who are specifically looking to purchase.