14 Nov 2012

8 SEO Pointers for Ecommerce Product Pages

Search engine optimization can be the difference between ecommerce businesses that thrive, and those that don't. Optimizing product pages for search engines is especially important.
Below are eight pointers to make sure your product pages are properly optimized.

1. Place Keywords in Title Tags

One of the most important elements is the title tag of your page. If you type a keyword in Google, you’ll notice that most results will have the keyword in the title tag (the title of the page). Make sure the keyword is as prominent as possible in the title (ie. not weighted down by other words preceeding it).

In the case of an Easitill website we auto-populate the title for you based on the product description/name entered on the product record. Or in the case of Groups, Departments & Catergories this is the title displayed.

To have the best title tag possible, make sure that you do your keyword research for the products that you want to rank best for and think about your Easitill Product Descriptions. Google’s free AdWords Keyword Tool can help with this research.

2. Use Description in the Meta Tag

If you search Google for any keyword, you’ll notice the search results usually displays descriptions that have the keyword. While this isn’t always the case, for best SEO results, you should use your product keywords in your description tag.

An important aspect of this tag is to make sure to have a unique description tag for every product page. Do not duplicate these tags.

The Product Records on the Easitil system allow you to enter a meta keyword description about teh product into a field called "meta description" and a few keywords selected which relate to the product seperated by commas under the field "meta tags".

3. Use Alt Meta Tags in Product Images

Your product photos display the actual image to the user. But the alt tag for the image tells the search engines what it is. Use this alt tag as an opportunity to insert a keyword you are optimizing that specific product page for.

Again Easitill will populate this for you based on product description entered on the product record, however it is also in the same vein a good idea to also name your images something like product_descrption.jpg for example.

4. Insert Keywords in the URL Strings

A key element for search engine optimization is the actual URL — i.e., www.yourwebsite.com/insert-keyword-here — for that page. You should insert your most important keywords in the product pages' URLs. If you search on Google for a keyword for a product, look at the URL for a page in the search results. You likely will find that keyword, or the keyword that is most relevant within the URL string.

Again Easitill do this for you by rewriting the url to reflect the prodcut description, group, department or catergory of the page you are on, so again as long as you research your keywords in point 1 above and choose keywords for your product description you should be ok. Google’s free AdWords Keyword Tool can help with this research.

5. Use Robust Product Descriptions

As much as we hear that content is king for SEO, many ecommerce websites do not use adequate descriptions of their product, such as what it is, how it works and key points consumers need to know. If you create good content for the consumer, it will also benefit search engine optimization.

Importantly, do not write product descriptions only for search engines. Write them for the sole purpose of helping consumers. Use keywords where necessary but dont overdo it so that the blurb about the product is overpopulated with keywords and doesnt make sense to a consumer.

Remember, in Easitill's Product Manager on the Product Records, this would be the "Internet Text" Tabs where you enter your Product blurb and make it descriptive.

I personally wouldnt buy from a site if had no clear definifition of what the product is about, good for etc would you? Unless i have already done my research on the product, and in which case if i've done my research i'll more than likely buy from the site that gives me all the information i need without me having to continue my search.

6. Make Your Product Page Link Worthy

Content and link building are important for SEO. It’s important, therefore, that your product pages have links pointing to them. We call these “deep links.” They not only help that specific page, but the overall SEO of your website.

There are many websites or bloggers that link to other sites. For example, if your website sells NBA jerseys, approach bloggers that write about basketball. They may link to your product since they are writing about it.

To make your product page link worthy, use effective images and content. This includes terrific photos, videos, illustrations, and descriptions.

7. Display Social Media Buttons

Social media activity affects search engine algorithms.


Make sure you have share buttons on every product page to allow users to share and distribute the product. Pinterest, for example, allows users to post a picture while linking back to the source of that image. Make sure every product page has social media sharing buttons. -

Again Easitill does this using the share this widget enabled on the website on everypage.

8. Utilize User Generated Reviews

Another way of helping your product page rank in search engines is to use content that is created by the users, such as product reviews. The best example of effective reviews is at Amazon.com, which uses them not only to help consumers, but also for SEO purposes.

Summary

Use these eight SEO pointers in all your product pages. It will help search engines identify them and highly rank them.