There are a number of benefits for businesses selling online.
Selling through an online store, either alongside a conventional business or as a standalone e-commerce venture, has several benefits:
  • Reduced overheads – in general, an online shop costs less to set up and run than a physical store, although it’s important to recognise that making e-commerce work requires continuing investment.
  • Lower marketing costs with better targeting: online promotion can be more precisely aimed at potential customers than using conventional media. It’s also much cheaper, for example, to send a marketing message by e-mail to 1,000 customers than it is to send 1,000 newsletters by post.
  • Expanded geographical reach: a local business can become nationwide or, depending on the product, international, just through having an effective e-commerce strategy. Bear in mind that if you do sell outside the UK, you’ll need to comply with regulations and understand tax and import/export issues.
  • Being open for business 24/7: with automated order and payment processing, sales can be made at any time, and customers can buy when it suits them.
  • Greater flexibility: an online store can be updated instantly and as often as you like – for example, to promote a ‘deal of the day’ on your front page, without the need for expensive printed display material.
  • Broader potential customer base: an e-commerce business is an additional buying channel, capable of attracting customers who have not bought before.
  • Improved customer profiling, with the opportunity to target products and services at specific groups based on buying data.
  • Increased visibility for your business: with investment in search engine optimisation and online promotion, an online shop becomes more accessible to customers searching for your products.
  • The ability to tell people about your business: this is particularly valuable when an online store operates alongside a conventional high-street outlet, providing information about opening hours, contact details and answers to Frequently Asked Questions.
  • Another marketing channel: your online store can support your online marketing efforts by including customer reviews and testimonials.
If you're ready to take the next steps and open an online store contact us on 01604 881881
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